Get to know Mr Tommy Hilfiger

1. What does this campaign mean to you?
Tommy: Returning to The Plaza Hotel feels like a true homecoming. It’s one of New York’s most iconic landmarks, and for more than a decade it was also my home. Dee, our kids and I lived in an incredible penthouse overlooking Central Park, and some of my favorite memories are from that chapter of our lives — hosting friends, celebrating milestones and bringing together people from different worlds under one roof. While it holds many wonderful memories for me, what excites me most about this campaign is the opportunity to recreate the spirit of culture coming together, and introduce a new generation to the optimism and energy that make New York so inspiring.

2. What does it mean to invite Travis into your New York world?
Tommy: I've always loved sharing the places that have inspired me, and The Plaza is certainly one of them. What was fun about this campaign was watching Travis make the experience completely his own. He brings incredible confidence, warmth and charisma, and seeing him experience New York through his own perspective brought fresh energy to the story.

3. What was it like to film the campaign at the Plaza?
Tommy: Filming at The Plaza felt incredibly meaningful because it's such an important part of New York’s story – and also my own. You're right in the heart of Manhattan, surrounded by an energy and spontaneity that define this city. There's a constant flow of people, creativity and culture. The excitement around the shoot felt very New York. There were crowds gathering outside, paparazzi in Central Park and a real sense that something special was happening. It was one of those uniquely New York moments where everything comes together and you know you are making something memorable.

4. Talk more about the campaign title, “Only in New York”.
Tommy: _Only in New York_is about possibility. It’s a place where you never know who you might run into, and where unforgettable moments happen when you least expect them. That spirit has inspired me ever since I arrived in the city in the 1980s. For this campaign, we wanted to bring that to life by connecting people from different worlds and generations. Seeing old friends like the ultimate Tommy girl Gigi Hadid return alongside current Brand Ambassador JISOO felt like a perfect reflection of that spirit — a celebration of the connections and cultural exchanges that could only happen here.

5. Tell us about your relationship with The Plaza Hotel.
Tommy: The Plaza is one of those places that represents the very best of New York. It’s one of those rare places where you can truly feel the history. Generations of cultural icons have passed through its halls from Marilyn Monroe and Frank Sinatra to The Beatles and The Rolling Stones. If those walls could talk! This year, the campaign is about bringing F.A.M.E.S — fashion, art, music, entertainment and sport — to life. In many ways, it felt like a modern continuation of The Plaza's story, bringing together a new generation of cultural voices under one roof and capturing the energy of New York today.

6. Why is Travis the perfect TOMMY HILFIGER brand ambassador?
Tommy: Travis represents a new generation of American icons. He has this amazing cross-generational appeal that attracts people of all ages – from the kids who see him as an icon on the field, to older generations who find him relatable and charismatic. People connect with him because he feels real. That confidence, optimism and authenticity reflect everything we’ve always stood for as a brand.

7. What’s special about the Fall Collection?
Tommy: Fall has always been my favorite season to dress for. There’s a richness that comes with layering pieces together and building a wardrobe around comfort, warmth and versatility. This collection takes some of our most recognizable icons — the cable knit sweater, the rugby, the varsity jacket and classic outerwear — and gives them a fresh perspective. It’s rooted in American prep but designed for the way people dress today.

8. What are your favorite pieces from the collection?
Tommy: The Varsity Jacket is always a standout. It’s a New York classic – a true heritage piece that perfectly captures the spirit of “Prep Made Current”. This season we’ve refined the silhouette and introduced new color combinations that make it feel fresh while staying true to its heritage. I also love the cable knit jumpers and rugbies Travis wears so well. The colorways are bold and warm, reflecting the spirit of the season.