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Behind the art: ‘Flow State’ by Hoffy

hoffy art

Behind the Art: Hoffy's 'Flow State'

Step inside a moment of creative rhythm and coastal calm.

‘Flow State’ transforms Westfiled Southland into an immersive journey of striking colour and organic patterns. Inspired by the surrounding bayside environment, Hoffy’’s work reimagines coastal elements through abstract shapes, flowing lines and layered textures. Capturing the movement and rhythm of water, sand and natural forms without being literal, Hoffy’s work leaves space for individual imagination and interpretation.

By weaving together a sense of high energy and coastal calm, ‘Flow State’ celebrates the vitality of the local environment while offering a dynamic and engaging experience. Repetition and rhythm create a sense of movement, mirroring the ebb and flow of the ocean and encouraging visitors to immerse themselves in the space’s energy and creativity.

Find 'Flow State' on level 3, near Timezone & Zone Bowling.

Hoffy - southland

Southland - hoffy

About the Artist

Jess Lowther (Hoffy) is a Melbourne-based multidisciplinary artist and designer whose work explores bold colour and playful patterns. Inspired by nature and everyday observations, Hoffy reimagines organic forms through abstract shapes, creating artworks that feel energetic and alive. Whether on a canvas or a wall, her pieces invite curiosity and celebrate creativity.

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