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Located in the Western Mall near David Jones

Founded in 2012 by Charlotte Blakeney, By Charlotte is a leading Australian designer jewellery brand built on meaningful storytelling, symbolism, and emotional connection. Each piece is thoughtfully designed in-house and crafted with high-quality metals and gemstones in partnership with Responsible Jewellery Council-certified manufacturers. Rooted in intention and meaning, By Charlotte jewellery celebrates life’s most meaningful moments and encourages wearers to honour their journey and bloom into their most radiant selves.

Step into the world of meaningful jewellery at by charlotte’s limited time popup.

Founded in 2012 by former editorial makeup artist Charlotte Blakeney, By Charlotte has become an iconic Australian jewellery brand. Known for their iconic Lotus necklace, each piece of jewellery is designed to celebrate every moment and milestone.

Discover their beautifully crafted collections featuring 18k gold vermeil, solid gold, and sterling silver, adorned with precious gemstones, meaningful symbols, and Charlotte's signature mindful mantras. Immerse yourself in a serene and welcoming atmosphere, where you can explore their unique pieces and experience their bespoke locket personalisation and gift wrapping services.

Women's fashion

Jewellery and watches

Women's accessories

By Charlotte

By Charlotte is opening soon at Westfield Chermside

By Charlotte: We invite you to Dive Deeper. - AU - 12-05-2026

We invite you to Dive Deeper. To turn inward and go beneath the surface, into nature, into presence, into self.

By Charlotte: We invite you to Dive Deeper

By Charlotte: Up to 60% Off Starts Now* - AU - 23-06-2026

Just when you thought it couldn't get better.

By Charlotte: Up to 60% off starts now*

What's happening at By Charlotte

SEN Broadcast x Football for Fans - Chermside

We're celebrating football's biggest event with a SEN live broadcast and meet & greet with Robbie Kruse and Ben Davis at Westfield Chermside on Saturday 4 July.

SEN Live Broadcast & Robbie Kruse Meet & Greet

Football for Fans guide 2026 - Chermside

Visit our SBS Football Fan Zone, as we stream football matches live and free from North America.​

Football for Fans: Catch all the action live and free

Personal Styling - Chermside

Enhance your individuality with the help of our professional stylists.

Personal Styling

Justice of the Peace - Chermside

Complimentary Justice of the Peace Service.

Justice of the Peace

Parking - Chermside

Plan ahead for your journey - find the nearest car spaces, view rates and explore parking services.

Parking

Community - Chermside 

At Westfield, we know our centres are more than just shopping destinations. They are local hubs where people come to connect, share and inform.  

Storefront Master Template

Visit By Charlotte at Chermside

By Charlotte

What's happening at By Charlotte

What's happening at By Charlotte

By Charlotte: We invite you to Dive Deeper

By Charlotte: Up to 60% off starts now*

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