Put simply, buying glasses should be one of life's pleasures. So we've created a formula to make it one. We start with a process that's clever and honest. We use it to craft eyewear that's both beautiful and affordable. And we hire people who are passionate and genuine. Our vision is to change the eyewear industry - positively and permanently; and whilst we're at it, we hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people. So that's us. That's Bailey Nelson.