Skip to content

Meet Ross Beckley - Westfield Local Heroes 2021

Reaching out to first responders

Behind the Seen
Humble. Inspirational. Amazing

Compassionate firefighting veteran Ross Beckley is on a mission to encourage Central Coast emergency service workers to put their hand up if they need help.

Ross co-founded the Behind the Seen project with his wife partner seven years ago. The group creates resources to encourage mental health conversations and advocates for policy change.

Ross’s mantra is: “Heroes are People Too.” Which means they have the same emotions as everyone else.

He has visited every Central Coast rural fire brigade to make a presentation and offer peer support and provide innovative resources materials.

Ross’s experiences during his 21-year-career as a first responder led to post-traumatic stress disorder (PTSD).

He knows from experience that it is not healthy to suffer in silence. That’s what drives his passion for early intervention and reducing the stigma of depression, anxiety and PTSD among first responders.

“I don’t want any first responder or their family to suffer what I did. It’s preventable if we put our hand up for help early,” he says.

“I was called a hero as a firefighter and never felt comfortable with that. I served to help my community, not for recognition.”

But being nominated as a Westfield Local Hero is different, he says. “It gives me an opportunity to spread the word that first responders need the community’s support.”

Westfield Local Heroes are nominated and voted for by their communities, with the three top finalists per Westfield centre each awarded a $10,000 grant for their affiliated organisation. Behind the Seen will use its funds to organise a mental health forum for first responders and their families and provide Stress Less Conversation Packs to 150 teams.

For further information on the Westfield Local Heroes program, click here

Top Juice: Hot soup is back

Discover the delicious flavours of our new soup lineup for 2024, now available in stores. Warm up your day with our comforting options.

Read more

Last chance to win a family trip to Star Wars: Galaxy's Edge

Last chance to WIN 1 of 10 family holidays to Star Wars: Galaxy’s Edge at Disneyland Resort in California with Flight Centre!

Read more

What's happening

What's happening

We acknowledge the Darkinjung people as the Traditional Owners of the land we gather on today and pay our respects to Aboriginal and Torres Strait Islander cultures and their Elders past and present.

Scentre Group operates its Westfield Living Centre portfolio with a responsible business mindset across the four pillars of community, people, environment and economic performance. More information can be found in our 2023 Responsible Business Report.

© All rights reserved Scentre Group 2024