General Pants Co.

General Pants has been at the forefront of youth fashion and style since its inception in 1972. From its humble beginnings as a specialty denim store in Sydney, General Pants has become a style authority and an Australian fashion success story.

From their first store in Sydney, General Pants has expanded Australia wide and in cities across New Zealand. Anchored in denim, the brand has a complete fashion offering; proudly stocking the best brands in market, showcasing exclusive ranges and styles from streetwear, high-end, plus new and emerging brands locally and across the globe.

With influences from fashion, art, music and a passion for change the brand is driven by community - to inspire, evolve and explore new territories. A platform for the fashion-forward, the style-conscious and where individuality is celebrated. General Pants exists for individuals to find their personal style in a world with no boundaries – a world Led By None.