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Aje is an Australian fashion house dedicated to raw beauty, tough femininity and effortless cool. 

Founded in 2008 by best friends, Adrian Norris and Edwina Forest, the cult brand pays homage to Australia's quintessential coastal and urban style through a curated mix of effortless essentials and statement occasion pieces.

Women's fashion

Women's shoes

Women's accessories

Footwear

Located in the Western Mall near David Jones

Aje is an Australian fashion brand dedicated to raw beauty, tough femininity, and effortless cool, co-founded in 2008 by Adrian Norris and Edwina Forest. As pioneers of Australia’s quintessential coastal-to-urban style, find Aje’s signature in a curated mix of effortless essentials and statement occasion pieces, each crafted with luxurious sensibilities.

Luxury and premium

Premium brands

Australian designer

Clothing and accessories

Aje is an Australian fashion house dedicated to raw beauty, tough femininity and effortless cool.

Aje: Introducing Spring 26 ‘Transcendent’ - AU - 30-06-2026

The wait is over, the new season is here.

Aje: Introducing Spring 26 ‘Transcendent’

What's happening at Aje

Visit Aje at Southland

Aje

What's happening at Aje

What's happening at Aje

Aje: Introducing Spring 26 ‘Transcendent’

Visit Aje in VIC