Originating in Melbourne in 1967, Minimax was the first homewares store to create the point of difference of presenting its curated product range with a style and service that gave inspiration to its customers. 50 years on, Minimax has transformed its business by ranging a collection of kitchenware and homewares, introducing some of the top brands into the Australian market and elevating the Minimax brand to be Australia's premiere homewares retailer with stores spanning across Victoria and South Australia.