Visit Strand at Geelong
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Strand
Originating in Sydney Australia in 1927, Strand has become the go-to destination for the perfect bag. We’re here to create and curate brands that make great design and clever functionality accessible to everyone; and to celebrate life’s journeys and adventures, big and small. Whether you are looking for fashion, functionality, or a mix of both, Strand has an extensive range of designer and own-brand handbags, luggage, business bags, backpacks, wallets, and accessories that cater to every style and travel need.
What's happening at Strand
What's happening at Strand

The resort wear influencing 2026 European summer trends
Land the summer look, from lace and polka dots to silky brown resort wear.

Fresh new arrivals you won’t want to miss
Check out our latest arrivals including Color Crew, Perfect Stranger and Commonwealth Bankand see who's set to open this season.

Strand: Travel, spend and save
Save up to 40% off* travel.