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We take pride in creating modern clothing and lifestyle products made from high-quality materials that feel naturally luxurious, with classic silhouettes and our signature neutral colour palettes.

We value our community, and we seek to celebrate and support the work of local designers, photographers, architects and artists who share an appreciation for thoughtful, minimalist design.

As an Australian brand, we’re inspired by our coastal landscapes—a connection to the environment is part of our fabric, and we endeavour to act respectfully in all areas of our business, upholding our responsibility to the environment and our communities.

Assembly Label denim

Visit Assembly Label at Chermside

Level 2, Located in the Western Mall near Myer
See on map

Red Level 2 parking towards Southern end

Assembly Label storefront image

What's happening at Assembly Label

What's happening at Assembly Label

We acknowledge the Turrbal and Yuggera people as the Traditional Owners of the land we gather on today and pay our respects to Aboriginal and Torres Strait Islander cultures and their Elders past and present.

Scentre Group operates its Westfield Living Centre portfolio with a responsible business mindset across the four pillars of community, people, environment and economic performance. More information can be found in our 2023 Responsible Business Report.

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