Aje: How do you say ‘Aje’?

Introducing the Phonetics Series; new Aje casualwear styles designed to honour the pronunciation of ‘Aje’. In case you've ever wondered, discover how here.

Discover the latest logo tee, designed to be styled with a nineties nonchalance. Find short-sleeved tees, monochromatic long-sleeved tees and classic jumpers, crafted in 100% cotton for luxe everyday wear.

‘Aje’ originated as an acronym for ‘Adrian joins Edwina’, adopted shortly after the Co-Founders met, but insiders know that the pronunciation is a little different. Phonetically, ‘Aje’ is pronounced “eyj”; or “age” to keep it simple.

Available to purchase in all Aje stores now. Secure yours now.