Hype DC has set the standard for footwear retail in Australia. Not just a retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an environment where our customers are immersed in our brand stories & product, that creates an unrivalled footwear experience. Premium. Limited. Exclusive.