Australian menswear retailer CONNOR teams up with Sydney FC, joining the club as its Official Off-Field Style Partner in a two-year partnership that brings sport and style together for fans across the nation.

For millions of Australian men, CONNOR is already their trusted outfitting destination. From suits to shorts; work or play, CONNOR has the Aussie man covered. Now the brand is being trusted to dress the A-League’s largest club, outfitting Sydney FC’s first team, coaching staff and club officials in sharp suiting and fashion outfits for every moment off the field, from matchday arrivals to club functions and more.

Sport has always been part of Australian culture, and its influence is increasingly shaping the way we dress, with club pride extending beyond the field and into everyday style. Bringing together one of Australia’s leading menswear retailers and the A-League’s largest club, the partnership taps into the growing crossover between football and fashion, reflecting something CONNOR has long understood about its customers: Australian men live and breathe sport, and looking good is just as important off the field as it is on it.

Footballers have become some of the most watched dressers in the world. From Premier League to the A-League, the walk from team bus to dressing room is now a moment fans screenshot, share and shop. This season, the Sydney FC squad makes that walk in CONNOR. Professional footballers are built differently with strong legs, broad shoulders and athletic frames. Cut in a broad range of fits and sizes, CONNOR is built on the belief that style isn’t reserved for the few. Every guy deserves clothes that fit, look sharp and with the confidence to walk in like he owns the place and belongs there.

Beyond the wardrobe, the partnership will come to life through matchday activations, player appearances, in-store experiences and exclusive fan offers, creating new ways for supporters to connect with the club.

With more than 200 stores across Australia & New Zealand CONNOR has built its reputation on making contemporary menswear accessible to everyday men.