Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style.

Founded by Donna & Danny Guest 25 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 75 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community.

With an unwavering commitment to quality & individuality, we create fashion forward classics designed to stand the test of time and help you embrace the Joie de Vivre in everyday.