INSPIRED BY GENERATIONS OF ARTISANS AND CRAFTSMEN WHO CAME BEFORE US, WE'VE DEDICATED OUR LIVES TO THE MASTERY OF OUR ART FORM. Like master watchmakers practicing their timeless craft, DITA provides a reprieve from a mechanized world where grace, beauty and craftsmanship are increasingly considered antiquated concepts. Inspired by generations of artisans and craftsmen who came before us, we’ve dedicated our lives to the mastery of our art form. Our unique creative and production philosophies blend East with West in perfect harmony to create optical frames and sunglasses of lasting beauty and quality. Our perpetual mission is to create the world's finest and most beautiful eyewear because for us, a passionate commitment to excellence is the only acceptable way of life.