Hugo Boss X Jeremyville
Sleek BOSS design collides with playful Jeremyville artwork in a limited-edition collection, featuring a cityscape inhabited by a unique cast of characters.
New York-based artist, product designer and author Jeremyville has garnered international and critical acclaim for his playful and thoughtprovoking imagery created in a distinctive, cartoon style. He has created one of his signature cityscapes exclusively for the BOSS holiday campaign.
The bustling metropolis is a city that doesn’t sleep – especially when there are gifts to be found and night after night of celebrations to attend. The four inhabitants represent a playful take on traditional holiday preparations. The lead characters include his now iconic bunny, and, to celebrate Chinese New Year, a pig.
These bold designs are printed in bright colour on document holders, scarves and luggage tags. The HUGO BOSS logo and Jeremyville illustrations meet, as the cityscape is printed over these essential pieces.
The individual characters also come into their own as key charms.