Visit Sports Direct (Opening Soon) at Penrith

Sports Direct is here to empower every athlete, fan and beginner by bringing the world’s biggest sports brands straight to you at great value. We believe that sport belongs to everyone, whether you’re training for a marathon, kicking around at the park on weekends, or repping your favourite club.

Our extensive range features top-tier footwear, activewear and equipment from global brands like Nike, adidas, ASICS and HOKA. Combined with a team dedicated to expert product advice and friendly service, Sports Direct gives you everything you need to gear up, step out, and champion the legend in you.

Sport Starts Here.