Tommy Hilfiger invites Jisoo into the Plaza and his New York world for fall 2026.
The Global Brand Ambassador steps inside The Plaza Hotel, Tommy Hilfiger’s former home and one of the city’s most storied addresses, to bring her signature perspective on
“Prep Made Current”.

Tommy Hilfiger, welcomes pop culture icon JISOO back for Fall 2026 inviting her inside The Plaza Hotel. Having lived at the legendary address for more than a decade, Tommy opens the doors to his lifestyle of confidence, optimism and charm, as JISOO brings her distinctive style to Classic American Cool.

“The Plaza has always been a place where the biggest names in culture come together,” said Tommy Hilfiger. “Over the years it’s welcomed everyone from Hollywood legends to music icons, sporting greats and celebrated authors, so it felt completely natural to host JISOO there. She brings her own sense of style to everything she wears, and I loved seeing her bring a fresh perspective to our American classics in such an iconic New York setting."

Set against the backdrop of The Plaza, the campaign pairs panoramic Manhattan views with intimate moments inside the hotel. Relaxing into its grand surroundings—from rooftop terraces to elegant lounges—JISOO brings her own distinctive style to a story defined by self-expression, individuality and New York charisma.

“My journey with Tommy began in New York, so returning for this campaign felt incredibly special,” said JISOO. “Whenever you're with Tommy, you experience the city through his eyes. He has a way of inspiring through his warmth, curiosity and connection, and that makes NYC feel completely different. Spending time together at The Plaza felt both meaningful and familiar, and I loved becoming part of another chapter in that story.”

The Fall 2026 Collection continues the brand’s vision of “Prep Made Current”, reimagining American classics through richer textures, refined craftsmanship and a confident seasonal perspective. JISOO wears a pleated heather skirt with a burgundy wool-and-leather varsity jacket layered over a crisp white button-down, giving one of Tommy Hilfiger’s most recognizable icons a sleek, feminine perspective. A softly padded cable-knit down jacket is paired with a heritage varsity check scarf, pleated skirt and tubular knee boots. Elsewhere, a camel jacket is layered over an ivory cable-knit polo with a warm caramel skirt and white leather loafers—capturing the easy versatility at the heart of the season.

A TOMMY HILFIGER Global Ambassador since 2024, JISOO’s journey with the brand began as she was introduced in a story that followed her through New York aboard an open-top bus passing the city's most recognizable landmarks. She later attended the Spring 2025 runway show aboard the MV John F. Kennedy, the decommissioned Staten Island Ferry, before starring in a Spring 2025 womenswear campaign, and Fall 2025 in “The _Hilfiger_Racing Club”.

JISOO’s appearance forms part of the wider “Only in New York” Fall 2026 campaign, where she joins fellow Brand Ambassador Travis Kelce, and ultimate Tommy Girl Gigi Hadid, alongside a wider cast spanning pop culture, including Peggy Gou, Frances Tiafoe and Carmelo Anthony, alongside Tommy and Dee Hilfiger. Together, they celebrate the people and personalities who define Tommy’s New York.