Discover the heart of Westfield North Lakes with our Meet your Local series. We will take you on a journey to meet the people in our stores and learn more about what they offer in the North Lakes community.

This month, we caught up with Samantha and her team at Oz Hair and Beauty North Lakes to talk all things hair care, beauty trends, and helping customers feel confident in their own skin.

Whether you’re chasing your next go-to shampoo, a game-changing skincare product, or expert advice from beauty lovers who know their stuff - Oz Hair and Beauty at Westfield North Lakes has you covered. With a passion for personalised service and deep product knowledge, Samantha and her team are here to make every visit feel like a glow-up.

Read on as we share what you can expect from the team and the friendly faces behind it.

Can you tell us a little about Oz Hair and Beauty North Lakes – what makes your store unique?

As a team member at Oz Hair and Beauty North Lakes, I can honestly say it’s such a rewarding place to work. What makes our store so unique is the genuine connection we build with every customer who walks through the door. We’re not just here to sell products - we’re here to offer personalised advice, share our knowledge and help people feel confident in their own skin and hair. Every day, we get to work with a beautifully curated range of top-tier brands, from haircare and skincare to wellness and styling tools, so there’s always something exciting to explore and recommend.

Being based in Westfield North Lakes makes us super accessible, and services like click-and-collect and fast shipping make the whole experience smooth and convenient for our customers. But what really sets us apart is the atmosphere - we’re a close-knit team that genuinely loves what we do, and I think that positive energy really shines through. Whether someone’s popping in for a quick chat about their hair routine or looking for a complete beauty overhaul, we’re always here with a smile, ready to help. It’s such a supportive, community-focused environment, and I feel proud to be part of a team that truly cares.

How do you and your team stay up to date with the latest hair and beauty trends?

Staying ahead of the latest hair and beauty trends is a top priority for our team. We’re constantly learning and evolving through a combination of brand-led training sessions, industry workshops, and regular updates from our trusted supplier partners. Many of our team members also follow global beauty influencers, attend trade shows, and keep a close eye on social media platforms like TikTok and Instagram, where emerging trends often take shape first. Being part of a nationwide network means we share knowledge and insights across locations, helping us stay informed and inspired. Most importantly, we listen to our customers - understanding what they’re excited about allows us to tailor our recommendations and stock the latest, most in-demand products. This blend of ongoing education, hands-on experience, and trend-watching ensures we deliver expert advice and fresh ideas every day.

What’s your favourite part about being located at Westfield North Lakes?

One of my favourite parts about being located at Westfield North Lakes is the incredible sense of community and convenience right at our doorstep. Nestled in a bustling shopping environment, we enjoy meeting and serving not just dedicated beauty lovers, but busy families, students, and professionals all in one vibrant space. The foot traffic keeps things exciting - whether people pop in for a quick product restock, a personalised consultation, or just to explore the latest launches, there’s always an opportunity to engage and connect. Being part of Westfield also allows our team to collaborate closely with fellow retailers and participate in centre-wide events and promotions, which drives lively buzz and fresh energy through the store constantly.

How do you support customers in finding the right products for their needs?

At Oz Hair and Beauty, supporting our customers in finding the right products is at the heart of what we do. Our experienced team takes the time to understand everyone’s unique hair and beauty concerns - whether it’s dryness, breakage, sensitive skin, or styling goals. Through personalised, one-on-one consultations, we ask the right questions, offer tailored recommendations, and help guide customers toward solutions that truly suit their needs and lifestyle.We also stay well-trained on the ingredients, benefits, and uses of the products we stock, which allows us to explain why a certain item might work best for someone. Many of our team members are passionate beauty lovers themselves, so we're always excited to share honest advice, new arrivals, and even product demos or samples when available. Plus, with such a wide selection of top-tier brands in-store, we can offer options across different price points and preferences - ensuring each customer walks away confident, informed, and excited to use their new products.

How do you create a welcoming and inclusive space for your customers?
At Oz Hair and Beauty, creating a welcoming and inclusive space is something we prioritise every day. From the moment someone walks through our doors, we want them to feel seen, heard, and valued - regardless of their age, gender, background, or beauty preferences. Our team is trained to offer friendly, judgment-free service, and we genuinely take the time to listen and understand each customer's individual needs and goals. We also strive to stock a wide and diverse range of products to suit all hair types, skin tones, and personal styles - because beauty is not one-size-fits-all. Whether someone is just starting their beauty journey or is a seasoned expert, we meet them where they are, offering advice and support without pressure. By fostering a warm, approachable atmosphere and embracing the diversity of our local community, we’ve created a space where everyone can feel comfortable exploring, asking questions, and finding what makes them feel their best.

What are some of your favourite products that everyone needs to know about?

One of my absolute favourite products right now - and a key part of my own hair growth journey - is the TYPEBEA G1 Overnight Boosting Peptide Serum. I’ve been using it consistently and have genuinely noticed a difference in the thickness and overall health of my hair. It’s packed with powerful peptides that support scalp health and encourage hair growth, which has been a game changer for me. What I love most is the lightweight, non-greasy formula - it absorbs quickly and doesn’t leave any residue, so it’s perfect to use just before bed. To really maximise the benefits, I pair it with our Oz Essentials Scalp Brush, which helps stimulate blood flow to the scalp and ensures the serum is evenly distributed. That combination has become a nightly ritual for me, and over time, I’ve started to see fuller, healthier-looking hair. Whether you're just starting your hair growth journey or looking to give your scalp some extra care, this duo is something I can personally recommend with confidence.

Head in-store and meet the team at Oz Hair and Beauty, located in front of Target