Since Miss Dior, created by Christian Dior in 1947 to accompany the launch of his couture label, Dior fragrances have truly made their mark thanks to their scope of influence and the use of the noblest of materials. Over 60 years after creation, François Demachy, Dior Perfumer-Creator since 2006, continues boldly and passionately.

Dior perfumes still represent all the passions of the couturier who founded the label. Christian Dior's love of flowers naturally led to the creation of numerous fragrances with a floral heart. This proliferation of flowers has become characteristic of Dior perfumes. The couturier who created the New Look designed a structured fashion in order to flatter women's figures. He designed his perfumes in the same way, working on their construction as he would the most beautiful of evening gowns. The ultimate accessory, the final touch to a look, the perfume is constructed with the same precision and excellence demanded of Haute Couture.

"I feel as much a Couturier as a Perfumer" Christian Dior