Supporting the community

The Family Co.
Compassionate. Dedicated. Driven

As the CEO of The Family Co., Ashleigh Daines does all in her power to ensure local children and families have a safe home, strong connections and opportunities to thrive.

Ashleigh touches the lives of thousands of people a year and has a sense of compassion and urgency about addressing problems others steer clear of.

Her team connect people with social workers, family therapists, educators and welfare workers who provide practical, and emotional culturally appropriate support.

Support provided ranges from children experiencing anxiety or educational problems through to complex trauma or abuse.

Ashleigh’s response to the COVID-19 pandemic has been one of her standout contributions.

She knew families would be under pressure and quickly moved to an online service delivery model to ensure continued support.

“Our services were essential during the peak of the pandemic in providing assistance to the local community,” says Ashleigh, who has led the addition of new programs in recent months to support needs in the community.

“I’m passionate about being able to support and empower individuals to build resilience and overcome adversity,” she says.

Ashleigh feels honoured to be nominated as a Westfield Local Hero. “It recognises the amazing services that The Family Co. has offered to our local community and recognises the wonderful contributions of the whole The Family Co. team.”

Westfield Local Heroes are nominated and voted for by their communities, with the three top finalists per Westfield centre each awarded a $10,000 grant for their affiliated organisation. The Family Co. will use its funds to enable 12 women to attend its Pathway of Change Domestic Violence Support Group.

For further information on the Westfield Local Heroes program, click here