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At Seed Heritage, we elevate the everyday. Our collections centre on beautiful design and a modern, Australian point of view.
The Seed Heritage lifestyle is about family, friends, and moments together. Since 2000, when the first Seed store opened in Armadale, Victoria, our range has expanded to include womenswear, menswear, teen, child, baby and homewares. With more than 200 stores across Australia, New Zealand, Hong Kong, and Singapore, we now reach a global audience, and our online store ships worldwide.
We focus on quality and a timeless appeal: Seed pieces are made to last, and to see you through the seasons. Come to us for the styles you’ll wear on repeat, the finishing touches your home needs, and the gifts your loved ones will treasure.
Seed Heritage gives a modern take on the classics, set to inspire and to fit into your life at every stage. We’d love for you to join us.

Seed Heritage

Visit Seed Heritage at Fountain Gate

Level 1, Near Apple
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Level 1, Purple Car Park, Myer underground

Seed Heritage storefront image

What's happening at Seed Heritage

What's happening at Seed Heritage

Seed Heritage: Understated Cool

Seed Heritage: Understated Cool

The newest arrivals from Seed Heritage are here to update your capsule wardrobe.

Visit Seed Heritage in VIC

Doncaster

Level 1

Near Myer

Fountain Gate

Level 1

Near Apple

Southland

Level 2

Near Pandora

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We acknowledge the Bunurong people of the Kulin Nation as the Traditional Owners of the land we gather on today and pay our respects to Aboriginal and Torres Strait Islander cultures and their Elders past and present.

Scentre Group operates its Westfield destinations with a responsible business mindset, with a focus across the four pillars of community, people, environment and economic performance. More information can be found in our 2024 Responsible Business Report.

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