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Presenting your 2021 Westfield Local Heroes

We are excited to announce your three 2021 successful Westfield Local Heroes for Eastgardens.

Each of the affiliated organisations of the successful heroes will be awarded a $10,000 grant to support their work to thrive. Westfield will award 126 grants across Australia and New Zealand – totalling $1.26 million.

For further information or to discover the Westifield Local Heroes at other Westfield centres, visit the Westfield Local Heroes website.


Your three Westfield Eastgardens Local Heroes are:

Belinda Casselden

Hope Believe Shine Foundation
Brave. Dedicated. Determined

Belinda Casselden’s passion and drive to improve the lives of women and children affected by domestic violence has led to the launch of the Hope Believe Shine Foundation. As a domestic violence survivor, Belinda understands the devastating impacts of domestic violence and the importance of specialist domestic violence services. Belinda devotes her time to supporting these organisations so they can focus on what they do best – helping their clients.

Find our more >

Keith Donnelly

Keith's Closet
Genuine. Dynamic. Fearless

Mental health nurse Keith Donnelly is the founder of Keith’s Closet, an innovative free boutique that provides dignity-restoring clothing, shoes, toiletries and household items to men and women with mental illness.
So far, Keith’s Closet has supported 1600 people – both in-patients and those living in the community.

Find out more >

Rachael Smith

Pantry 4 The People
Caring. Tenacious. Innovative

Rachael Smith sprang into action at the start of COVID-19 to provide local families in need with essential groceries. She teamed up with Alt Saints to launch Pantry4ThePeople, where people can help themselves to donated items. Anyone is welcome to use the pantry and can discreetly take items at night if they wish.

Find out more >


We congratulate our finalists and recognise the important contribution they make to the local community.

Anna-Jane Linke from Seaside Scavenge
Anna Jane Linke has removed more than 15 tonnes of litter from waterways and educated more than 10,000 people about the value of waste as a resource. Not only that, but her unique ‘cash’-for-trash Seaside Scavenge events provide participants with a fun way to connect with their community and have given a second life to 11 tonnes of clothing.

Ben Folino from Purple Hearts
Ben Folino started the Purple Hearts club 10 years ago to give children and adults with disabilities an opportunity to play football. But his commitment goes much further. Purple Hearts has developed into a community that helps parents understand they are not alone and prepares the players for employment.

Henry Teofilo from Beaches Outreach Project
Henry Teofilo goes above the call of duty in his work with the Beaches Outreach Project and is committed to supporting local young people as they explore their freedom. He leads several projects, including the trusted minibus that patrols the beachfronts, parks, malls and other areas to offer first aid and additional help.


If you need support, please phone Lifeline: 13 11 14

Recognising all our 2021 nominees

View all of the Westfield Eastgardens nominees and their organisation

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What's happening

We acknowledge the Bidjigal people as the Traditional Owners of the land we gather on today and pay our respects to Aboriginal and Torres Strait Islander cultures and their Elders past and present.

Scentre Group operates its Westfield Living Centre portfolio with a responsible business mindset across the four pillars of community, people, environment and economic performance. More information can be found in our 2022 Responsible Business Report.

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