In April 2014, Coles celebrated its 100th birthday - that's a whole century dedicated to giving Aussie families the products they need for a happy, healthy home life, at prices they can afford.
Founder GJ Coles created a store that would lower the costs of living for Australian families. This philosophy continues 100 years later.
"The customers themselves really decide what goods we shall stock in our stores."
— GJ Coles, 1928