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Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style.

Founded by Donna & Danny Guest 25 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 75 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community.

With an unwavering commitment to quality & individuality, we create fashion forward classics designed to stand the test of time and help you embrace the Joie de Vivre in everyday.

Blue Illusion

Visit Blue Illusion at Carindale

Ground Level, Near Big W
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Enter P12 Navy via Creek Road southbound, around to right

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What's happening at Blue Illusion

What's happening at Blue Illusion

Blue Illusion: New and exclusive - Chocolat Chaud

Blue Illusion: New and exclusive - Chocolat Chaud

Introducing the latest collection by Blue Illusion

We acknowledge the Turrbal and Yuggera people as the Traditional Owners of the land we gather on today and pay our respects to Aboriginal and Torres Strait Islander cultures and their Elders past and present.

Scentre Group operates its Westfield destinations with a responsible business mindset, with a focus across the four pillars of community, people, environment and economic performance. More information can be found in our 2024 Responsible Business Report.

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