Prouds The Jewellers is the most trusted jewellery chain in Australia. When you walk into Prouds, you will not only receive the friendly customer service our staff are renowned for, you will also take comfort in the fact you can choose from the largest selection of quality jewellery in Australia. Prouds' offers a complete range of gold and silver jewellery, watches and giftware for any occasion. Prouds features a stunning collection of diamond and coloured stone jewellery. Prouds has been part of Australian's history for over 120 years and we will continue to be part of your history for many years to come.