Put simply, buying glasses should be one of life's pleasures. So, Bailey Nelson has created a formula to make it one. It starts with a process that's clever and honest. They use it to craft eyewear that's both beautiful and affordable, and they hire people who are passionate and genuine. Bailey Nelsons'vision is to change the eyewear industry - positively and permanently; to empower individuality and self-expression through beautiful, affordable eyewear, inviting stores and incredible people.