“I want to be part of what happens,” Mademoiselle Chanel would enjoy saying. This aspiration coupled with a visionary mind has made CHANEL a unique Brand. Since 1983 Karl Lagerfeld has perpetuated the values so dear to Mademoiselle: femininity, freedom, audacity and modernity. From the little tweed jacket to knitwear, from two-tone shoes to quilted handbags, from jewellery to buttons, camellias to leather-woven chains, he has discarded and destroyed nothing and yet he has changed everything, drawing inspiration from the zeitgeist. His unexpected reinterpretations and his ceaselessly renewed creativity make the quintessence of CHANEL - that inimitable blend of luxury, fashion and sophistication - instantly recognisable to women.