With a philosophy based on simplicity and subtle sophistication, Morrison was established in Fremantle, Western Australia when the first flagship store opened in 2002, assisted by the loyal dog in which the label was named after, a Kelpie Cross ‘Morrison.’

Kylie Radford, Creative Director behind Morrison, became an almost overnight success story after designing the infamous “Good Butt Pant.” She went on to design a new collection each season and from here, the company has grown to become a highly respected fashion label.