Outfit ideas for the Taylor Swift Eras Tour

Taylor Swift needs no introduction (if she does, come out from under that rock). The pop star and global icon has been influencing the global music industry and pop culture for well over a decade and her ‘Eras Tour’, a journey and celebration through all her musical eras, is coming to Australia this month. Whether or not you’ve secured Taylor Swift tickets, it's hard not to get caught up in the excitement of ‘The Eras Tour’.

As any fan would know, Tay Tay’s style has evolved as much as her sound, which is fantastic for fans planning a T-Swizzle-inspired outfit. Given her expansive range of styles, we’ve simplified things and broken down each era, so you can focus on the most important aspects when creating your outfit.

The Debut Era (2006-2008)

Inspired by her country roots, Taylor was still a teenager during her ‘Debut Era’ and she had a youthful and innocent style. She wore what she was comfortable in and being a country gal, that meant cowboy boots. Western-inspired boots were her signature accessory, and they were often white, baby blue, green or pink. If you’re looking for the perfect boots, check out the range at Billini, Cotton On, Tony Bianco, Ally Fashion and Zara. Pair with a light summer dress or comfortable blue jeans and you’ll be ‘Debut Era’ ready.

The Fearless Era (2008-2010)

During her ‘Fearless Era’, Taylor went from being a small-town country popstar to a full-blown global phenomenon, so it’s no surprise that her style evolved into something a little more glamourous. She ditched summer dresses for sparkly fringe details and almost everything was gold (including her guitar!). If you want to emulate this look, we recommend choosing a sequin gold dress or mini dress ideally with a fringe which you can pick up from H&M, David Jones, Dotti or Universal Store. Pair with a bag, knee-high socks, heels, an emblem blazer, and bracelets and you’ll be good to go. For the perfect accessories, visit Colette, Lovisa and Sheike.

The Speak Now Era (2010-2012)

Taylor’s ‘Speak Now Era’ is arguably her most enchanting and it was the first time she wrote all her own music, silencing critics and cementing herself as a generational musical talent. Her style was defined by one thing more than anything else – the colour purple. Taylor had very different looks on and off the stage, varying from cable-knit sweaters to extravagant ball gowns but purple was the constant. Check out the range at Forever New, Myer, Aje, and Universal Store to perfectly encapsulate the look.

The Red Era (2012-2014)

Another period defined by a colour (three guesses as to which), Taylor’s ‘Red Era’ is famous for her experimentation and blend of pop and country music. She made bold fashion choices and incorporated more elements of rock and pop culture. Moving away from extravagant dresses, Taylor wore striped shirts, high-waisted shorts, leather jackets, crop tops and of course, her famous fedora – the main thread that tied it all together? Her combination of black and red. Her style was heavily influenced by retro and vintage designs, so we recommend the ranges at General Pants Co., Universal Store, Dotti, Myer and David Jones. Whatever you go with, make sure to match it with a bold red lip!

The 1989 Era (2014-2016)

The ‘1989 Era’ cemented Taylors status as a fully-fledged pop star, both musically and stylistically. The release of her first full pop album took inspiration from the decade it was named after, the 80s. Her style was more sophisticated and modern, and she began to accessorise with sky-high heels, designer bags and bright lipstick. Her signature look was a matching set, usually a high-waisted skirt paired with a crop top, both often featuring sequins and fringes. We recommend picking out some stilettos from Billini and a gorgeous matching set from General Pants Co., Sheike, Kookai or Universal Store if you want to capture this iconic era.

The Reputation Era (2017-2018)

The ‘Reputation Era’ showed us a more mysterious side to Taylor than we’d seen before. For a year, she refrained from interviews and public appearances, went quiet on social media, and stayed out of the spotlight. When she returned, she embraced a ‘bad girl’ image, experimenting with knee-high boots, choker necklaces, mesh dresses, bodysuits, fishnets, bomber jackets, and lots of black. She also famously adopted the symbol of a snake, adding to her darker and more rebellious persona. We recommend picking out a bodysuit from Kookai, H&M, or Glassons and getting some accessories from Tony Bianco and Lovisa.

The Lover Era (2019-2020)

In a stark contrast, Taylor’s ‘Lover Era’ was the rainbow after the storm. It was an explosion of colour and bubble-gum Barbie-core visuals, and the symbol of a snake was replaced by butterflies, flowers, and hearts. To replicate the look, think bright colours, such as rich blues and baby pinks. For outfit inspiration, check out the range at Glassons, Camilla and H&M. Accessories are a must so don’t forget to add some hearts or butterflies! For great accessories, visit Tony Bianco and Lovisa.

The Folklore/Evermore Era (2020-2022)

Both the ‘Folklore Era’ and ‘Evermore Era’ were a result of COVID, with the latter released just 5 months afterwards. Most fans agree that the ‘Folklore Era’ is summer-based, and the ‘Evermore Era’ is winter-based but their styles are very similar, drawing inspiration from folk, escapism, the woods and cottage-core. To capture this aesthetic, stick to earthy colours such as dark orange, copper, brown and beige, and lean into country, folk, and indie themes with pieces such as kaftans, cardigans, check coats and cosy knitwear. We recommend the ranges at Camilla, General Pants Co., Forever New and Myer.

Midnights Era (2022-2024)

Lastly, Taylor’s present-day ‘Midnight Era’ focuses on the defining midnight moments of her life. She returns to darker colours once again, focusing on metallics, deep shades, sparkles, and jewels. The aesthetic is extravagantly beautiful, so we recommend choosing a sparkly metallic navy blue or purple statement piece that’s reminiscent of the night sky. Check out the range at Zara, H&M, Ally Fashion and Universal Store for the perfect fit.

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