FLANNEL is an Australian lifestyle brand that creates beautifully crafted, keepsake pieces. Our story started in 2006 when designer Kristy Lawrence curated a chic lifestyle collection of pieces that could easily transition from home to the street, uncompromising in both comfort and style. Lawrence’s appreciation for effortless elegance and exquisite finishes has been the keystone of FLANNEL’s continued success.

As a family-owned and operated brand, we strive to uphold our own ethical ideals and sustainability standards in each step of every FLANNEL garment's journey. In a time when many clothes are designed to be disposable, FLANNEL continues to produce garments with a focus on durability and longevity. Each FLANNEL piece is an investment designed and produced to last a lifetime while keeping up with the woman who wears it.

The FLANNEL journey is one that continues to grow, with boutiques across Australia and the USA.