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Ted Baker. Purveyors of the unexpected. Global lifestyle brand Ted Baker is a master of quintessential British style. Founded in Glasgow, Scotland in 1987 as a men’s shirting label, the Ted Baker brand soon garnered a loyal customer base and took off thanks to its commercial yet quirky designs that offered a modern approach to fashion and an irreverent sense of humour.

Visit Ted Baker London in centre

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Sydney

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Bondi Junction

Top picks

From apparel to accessories, shop all things chic and trendy from Ted Baker.

New things: With your name on them

Check out the latest drop from Ted Baker that beckons to you

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Trending now

Shoes to put Spring in your step

These stylish pieces will turn heads wherever you go.

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Standout staples

These tops are sure to be new favourites in your wardrobe.

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