The new Panasonic GX740A presents amazing 4K HDR pictures thanks to their Hollywood Cinema Experience processor, HDR10+ and Dolby Vision technology. Dolby Atmos support ensures immersive cinematic audio. Intuitive voice control, premium smart features, and a switch pedestal design complete this versatile model. Hollywood Cinema Experience The HCX (Hollywood Cinema Experience) Processor represents the pinnacle of Panasonic image processing. Built on colour, black level and brightness know-how learned from our reference-quality plasma TVs and professional broadcast equipment, the system has also been tuned by a Hollywood colourist to deliver picture quality true to the filmmakers' vision.With both next-gen HDR standards - HDR10+ and Dolby Vision - on board, you are guaranteed the most compelling, dynamic images possible on a TV screen. Of course, conventional HDR and Hybrid Log-Gamma formats are also supported. Dolby Atmos Sound New support for state-of-the-art audio format, Dolby Atmos means the sound pours in from all directions, including overhead. Powerful, dynamic sound travels in 3D space to bring you inside an immersive cinematic experience Local Dimming Backlight control and signal processing combine to control the brightness in thousands of areas for outstanding contrast expression. This technology also renders fine hues and produces images with exceptional depth. Intuitive Voice Control Make the most of hands-free TV operation from your Amazon Alexa or Google Assistant enabled device. A variety of operations, like turning the power on or off and changing the channel or volume, can be carried out by your voice without having to use the remote control. Imagine the freedom of operating the TV with voice commands when you're busy around the house, or on your way out the door! Premium Smart TV Panasonic's new my Home Screen 4.0 gives you the smartest of Smart TV features. You'll love the intuitive operation along with the freedom to customise your home screen layout. Access to all you favourite content is easier and includes shortcuts to live TV, connected devices and apps like Stan, Netflix, Amazon and YouTube.Switch Design Pedestal Wide or narrow? With two distinct styles in one flexible pedestal design, you can now change the look and configuration of your TV to match your room's interior or the size of your entertainment unit.