What It Is: The look of a lipstick meets the feel of a balm for our most wearable lip yet?now in exclusive new shades curated by beauty and fashion influencers Molly Chiang, Sazan Hendrix and Dalal AlDoub. Loaded with crushed pigments and lip-loving ingredients, it's the ultimate swipe-and-go formula. Rich in Vitamins E and C and beeswax, the balmy formula glides on comfortably with a satin matte finish that leaves lips hydrated and kissably soft. Plus, it resists feathering and fading for crush-worthy colour that lasts all day. How To Use: Just swipe, love and go. One swipe delivers a blotted-down look. Layer two or three more swipes for more intense colour payoff.