What It Is: Our boldest, most vibrant color ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditioned--even after it's removed. With a sleek gold tube. It's luxury, redefined. Paraben-free; phthalate-free; sulfate-free; sulfite-free; gluten-free Why It's Different: Intensely rejuvenates lips, helping to visibly reduce the appearance of lip lines, with lasting moisture to help relieve lip flaking. Plus, just one swipe delivers maximum-coverage colour. Who It's For: Anyone who wants the ultimate in color and treatment benefits in a lipstick. How to Use: Apply directly onto the lips from the tube or use the Retractable Lip Brush for a more precise application.