For intensifying curls, taming frizz and heightening shine. Wheat protein blend expands when hair is wet-then retracts when hair is dry-to lock in curls or waves. Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57% - For curly or wavy hair - Intensifies curl - Tames frizz - Boosts shine How to Use Apply be curly curl enhancer to towel-dried hair and begin drying with diffuser. Add more product and continue to diffuse. This will enhance hold and coax curls into shape. Once hair is completely dry, use a bit more product to finish the style and add more definition to your curls.