This year, iconic Australian lifestyle brand Country Road proudly marks its 50th anniversary. The significant milestone prompts a look back at the brand's rich heritage, weaving together stories from five decades while offering a glimpse down the exciting road that lies ahead.

Their story began with a simple idea—to create quality clothing designed for an Australian way of life. A quintessential cotton shirt became the first success, celebrated for its timeless simplicity, quality construction and effortless style. Symbolising the principles on which our brand was built, this shirt became an icon that changed the fabric of Country Road forever.

Campaign:

To launch the 50th year, the latest campaign, shot in Broken Hill on Wilyakali and Barkindji Country, reunites the brand with familiar faces. Among them is Graham Shearer, the renowned Australian photographer behind iconic Country Road images in the 80s. Joining him is a cast of distinguished models who have appeared in campaigns from the brand’s past, including Gemma Ward (and daughter, Kirra), Billie-Jean Hamlet, Alex Libby and Ollie Edwards, alongside Tarlisa Gaykamangu for the first time.

The Logo:

In commemoration of its 50th year milestone, Country Road unveils a suite of new logos designed by master typographer Andrew Woodhead. The logos pay homage to the brand's design legacy while embracing the future, by seamlessly blending serif and sans-serif typefaces.

Collections:

Country Road has created a limited-edition collection of products that are made to be loved and passed from one generation to another. Customers are encouraged to become a member to gain first access to these exclusive releases throughout 2024, with the first arriving in March.

Competition:

To celebrate 50 years together, we want to see your Country Road style archives. Share a photo of vintage Country Road for the chance to win one of 50 x $250 gift cards this year.

To enter, share your image from a public Instagram account and tag @countryroad #CountryRoad50.

Alternatively, upload via the website here: https://www.countryroad.com.au/50years-with-you/

In total, five winners will be drawn at random every month. Ends [December 2024]. Conditions apply