H&M: conscious collection
Fashionable, affordable and sustainable.
The Spring Conscious collection unites modern romantic designs and every piece in the collection is made from a sustainably-sourced material, such as 100% organic cotton, Tencel or recycled polyester.
“This Conscious Collection is a wonderful step towards meeting one of our main goals – to use only 100% recycled or other sustainably-sourced materials by 2030. Sustainability is one of our core values and while there is a lot of work going into this throughout the entire value chain, it’s always exciting to see the more consumer-facing campaigns really showcase our conscious way of thinking,” says Isak Roth, Global Sustainability Manager at H&M.