David Jones: Cause and Effect
Understanding and empathy drive Tara Chandra. With 86,000 Instagram followers, her eclectic presence is built on authenticity. From co-founding an online vintage clothing store to unpacking internalised racism by sharing her own experience, Chandra’s social conversation is unapologetic and honest. Using fashion as a creative outlet, she creates content that champions individualism. Her future ambitions? “To simply be happy doing what I’m doing. I’m living the future now.”
Local label Bianca Spender is committed to being carbon neutral.
Paralegal Varsha Yajman is also a leader with the Australian Youth Climate Coalition, helping bring together the 80,000-strong turnout at the 2019 School Strike 4 Climate in Sydney. Despite her success, she doesn’t discount the little things in her fight for climate justice. “I think being practical, doing what you can within your means and not putting too much pressure on yourself is important,” she says. “It’s amazing to see iconic brands taking steps, too. It makes a statement that we’re all moving towards a more sustainable future.”
Saba's vegan leather collection is full of buttery soft pieces.
A lawyer, PhD candidate and proud Wiradjuri woman, Taylah Gray is a force to be reckoned with. As an advocate for the rights of First Nations people in Australia, Gray has vocalised inequality and racial bias in education, and is motivated to create a more ethical society for future generations. Citing the proverb ‘We do not inherit the earth from our ancestors, we borrow it from our children’, she says: “It’s not everyone’s job to save every part of the world, but it is everyone’s job to take the best possible care of the environment they reside in.”
Bec+Bridge supports local makers.
At age 16, Macinley Butson won first place in the medical science category at the Intel International Science and Engineering Fair – the first ever Australian to do so. Four years later, she remains an inspiration for women in the male-dominated STEM industry and is intent on always pushing the boundaries. “As long as we are presented with challenges, I’ll be working to solve them.” She’s also focused on helping to educate the community. “It’s important to keep the public aware of current science and the path we’re taking to advance as a society.”
Nobody Denim utilises local manufacturing to reduce its carbon footprint.
“I was a shy, resilient and naive kid who believed the world would someday make room for her,” says LGBTQI+ activist AJ Clementine. A transgender woman, sharing her transition story on social media cemented her status as an advocate. “Overcoming adversity pushed me to create a more educated and safer experience for individuals who see themselves in me,” she says. By partnering with iconic brands, including being the first transgender person to model for Bonds, Clementine hopes to inspire confidence as well as help the trans community be heard.
A transparent supply chain is at the core of Reformation's mindful approach.
David Jones’ Mindfully Made initiative spotlights brands and makers on their sustainability journeys. All products featured meet one or more of our Mindfully Made attributes: reduce and recycle, sourced with care, Australian made, community minded or kind to animals. Celebrating progress not perfection, the platform aims to educate and inspire conscious consumption.
For more information, visit davidjones.com/mindfully-made.