Speedo celebrates 90 years young!


Speedo celebrates 90 years young!

90 years young!

Did you know Speedo was 90 this year? Yeah, the great Aussie Cozzie brand started all those years ago but continues to innovate and lead the way as well as being a staple item in every Aussies wardrobe.
Actually, the original company was started by a young Scot called Alexander MacRae, who migrated to Australia in 1910 and started an underwear factory but because of growing beach culture in Australia MacRae quickly expanded his operations to include swimwear and changed the company name to MacRae Knitting Mills.
The first development in swimwear introduced the classic, figure-hugging "Racerback" costume, which permitted greater freedom of movement, allowing wearers to swim faster. This inspired staff member Captain Parsons to coin the slogan 'Speed on in your Speedos' and the Speedo name was born in 1928.

In the 1930’s style and performance continued to make the headlines as Australian Claire Dennis took gold in the 200m breaststroke at the Los Angeles Olympic Games but caused controversy in her Speedo Racerback swimsuit that "showed too much shoulder".

The Second World War in the 40’s saw the brand dedicate over 90% of its capacity to supplying vital equipment to the armed forces. After the war, Speedo quickly re-established itself, even opening a new factory to cope with increased demand for swimsuits - spearheaded by the bikini. Two-piece swimsuits for women had first appeared just before the war, but were not yet commonly regarded as decent - in fact, the Speedo bikini was banned by Australian beach inspectors!

Speedo again took the lead as a pioneer in the 1970’s by being the first swimwear brand to start producing swimwear made of nylon/elastane which is still the most popular swimwear fabric today.

The world’s first Chlorine resistant fabric was Speedo’s next innovation in the 1990’s. Endurance fabric is also still available today. There is probably some of these chlorine resistant suits from the 90’s still being worn today!

Superhero Swimmers in body suits was how Speedo kicked off the 21st century in style, launching the revolutionary FASTSKIN swimsuit. Its award winning sharkskin-based design was eagerly received by swimmers like Susie O’Neil, Grant Hackett and Michael Klim.
2008 In its 80th year, Speedo launched LZR Racer, the most technically advanced swimsuit in the world. The Beijing Olympics proved to be an unprecedented success for Speedo and the LZR Racer, with 92% of all of medals won by athletes wearing the LZR Racer suit. Due to the disproportionate number of records broken, the world governing body FINA regulated the technology across all racing suits and the Super suit was banned by 2010 given its high-tech material make-up.

Into the current decade and the on trend innovation continues with Speedo Australia introducing recycled fabrics in 2012.
The latest Speedo Eco fabric is the first range made from recycled plastic water bottles without the compromise of fit or design and is in both men’s and womens ranges in 2018 so you can 'Speed on in your Speedos' for the next 90 years!




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