Rusty is an alternative surf lifestyle brand that draws inspiration directly from indie music, contemporary art and cutting edge fashion.
We give a nod to those who came before us, the ones who laid the groundwork 35 years ago when the brand started in 1985.
To chase the fire, to push the limits to the brink of chaos, to come out challenged and
Ourkind is here to stay and we’ll continue to express ourselves as we see fit. Charging head first, free of constraint and inspiring those who follow next.