Serum love: best-selling serums for every skin type

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Serum love: best-selling serums for every skin type

Image via MECCA.

I suppose winter has some good things going for it – chic coats, open fireplaces and red wine, etc etc. But… it also brings a lot of bad things too, like the freezing cold, sniffly noses and dry, flaky skin.

That last one can be a real problem, because no matter how much we avoid scalding hot showers and how many times a day we lather ourselves in thick moisturisers and face creams, the dryness doesn’t stop.

This is terrible news for our makeup routine; our skin usually drinks our foundation by the end of the day, if the foundation even goes on at all!

If this is you, it’s likely you’re missing a crucial step in the skincare department: serums. Serums are luxurious, hydrating, dry-skin-loving oils that soak into the skin and plump it up, erasing any sign of winter and creating the perfect base for your makeup.

We’ve rounded up the best-selling serums from our favourite makeup stores for dry, oily and mature skin. Yep, even oily skin needs a serum!

Dry skin

Dehydrated skin is no fun; it can make us look tired and dull, and often feels flaky, itchy or painful. Serums are so, so important for dry skin and these ones are cult classics for a reason.


Pictured, left to right: Napoleon Perdis Complex Skin Renewal serum, Lancôme Advanced Genifique Sensitive Dual Concentrate from Myer, Drunk Elephant TLC Framboos Glycolic Night serum from Mecca Maxima, Estēe Lauder Advanced Night Repair from David Jones, Kiehl's Midnight Recovery Concentrate.

Oily skin

So you think if you suffer from oily or blemish-prone skin you don’t need a serum? Think again! It’s all just a matter of choosing the right one for your skin issue and making sure it’s the right consistency. These options are lightweight, won’t add any excess oil and can even control your pimples. Score!


Pictured, left to right: bareMinerals Blemish Ready Anti-Imperfection serum from Mecca Maxima, Clinique Anti-Blemish Solutions Blemish + Line Correcting serum from Myer, Aesop Parsley Seed Anti-Oxidant serum, Mario Badescu Herbal Hydrating serum from MECCA Maxima, Sunday Riley Good Genes All-In-One Lactic Acid Treatment from Mecca Maxima.

Mature skin

From Sephora to David Jones, there are plenty of serums on the market that are made especially for mature skin, promising to plump up wrinkles, fade age spots, improve collagen and elasticity and brighten your complexion. These are the favourites of the beauty world.


Pictured, left to right: La Mer The Regenerating serum from David Jones, InglotLab Revitalizing Night Serum, Ole Henriksen Truth serum from Sephora, Sunday Riley Luna Sleeping Night Oil from Mecca Maxima, Olay Regenerist Micro-Sculpting serum from Priceline.

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