Born in the spare bedroom of Founder and Creative Director Don Robertson’s mother’s house in Perth WA, now elevated in its Sydney headquarters with a 60+ strong team, Don’s ground-breaking approach to flattering designs and size inclusivity has resulted in A-List celebrities, the likes of J-Lo, Lizzo & Megan Fox, pictured wearing the high fashion, high-quality pieces.

With a background in arts and a passion for design, it was only a matter of time before Don turned his attention to fashion full-time. Don draws inspiration from his love and appreciation of the performing arts, which he believes sets STAX. apart from its competitors. He also credits the knowledge he acquired from an internship at Nike for setting him up with an understanding of the fundamentals of business principles.

The brand has grown a loyal following of fitness enthusiasts, and fashion-conscious individuals alike. Despite STAX.’s stratospheric success, Don and Matilda are still shocked as each collection sells out years on, but nothing feels as satisfying as their community involvement.

Its success in Australia has been the springboard for its global expansion, and it shows no signs of slowing down as it continues to innovate and disrupt the industry.