Moncler: genius is born crazy
Exceptional skills make the genius. So does the ability to envision things no one else sees and the dedication, application and hard work to bring them to life. Such ability is a form of craziness to the rest of the world. Every genius is invariably deemed crazy, until time proves him or her right and everybody begins to acknowledge the genius.
Moncler celebrates the crazy spark of genius, as well as its inner battles, daring spirit, explorative mind and fearless dedication, with a campaign shot by Tim Walker and starring Will Smith: “Genius is Born Crazy". With this campaign, a visual study on the notion of genius, Moncler puts forth an authentic and powerful message capturing the drive, will, wit and uniqueness of truly inventive minds, celebrating unbridled virtuosity. Brilliantly spare, energetic images portray a genius at work.