Gucci: Fake/Not Collection

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Gucci: Fake/Not Collection

The narrative began with a print inspired by a retro appropriation of the Gucci logo featuring the bicolor stripe. Entering a new chapter, the green and red design mixes with 'Fake/Not'—a playful commentary on the idea of imitation.

Ready-to-wear and accessories are defined by the 'Fake/Not' motto. Shop the collection in store or here.