RIMOWA: Essential collection


RIMOWA: Essential collection

RIMOWA, Level 4

RIMOWA celebrates the release of their latest RIMOWA Essential collection in Desert Rose & Cactus with a campaign shooting that explores the two new desert-inspired hues through a different lens.

The latest RIMOWA Essential colours, Desert Rose and Cactus, are collectable shades that combine trend-driven styling with the enduring quality of polycarbonate. Statement-making either on their own or paired together for a contrasting look, the latest colour selection draws its hues from the arid climes of the Mojave Desert.

Photographed by Manbo Key, the visual campaign is inspired by the idea of mirages as conceptual spaces that hover between concrete reality and surrealism. The shoot bridges two seemingly different landscapes – one real and one fabricated.

Photographed at The Wandering Walls hotel, models Zoe Fang and Rene Maximo are captured with the iconic new luggage exploring the architectural interior. As the concrete space gives way to a natural landscape with the aid of digital photo editing, the hard lines of the brutalist concrete slab structure are replaced with the undulating organic lines of desert dunes.

Prominently showcased, the new RIMOWA Essential collection in Desert Rose features a dusty pink reminiscent of the Mojave landscape’s pastel-coloured sunsets. The RIMOWA Essential collection in Cactus also draws inspiration from the region echoing a faded green sampled from the rugged vegetation dotted across the desert. This latest range features a lustrous exterior with expertly matched handle, zipper, badge, and wheel housing for a look that is truly unique. As travellers the world over eagerly await of their next escape, the dreamy new colourways point toward travels to come.

The collection will introduce a version of iPhone case crafted in premium polycarbonate and made to match the brand’s latest colours, Desert Rose and Cactus. Iconic, slim and lightweight, the iPhone cases also include a shockproof TPU bumper that provides good grip and comfort while helping to protect your phone on the go.