MESSIKA: Celebrate the Lunar New Year with elegance
Messika, Level 4
The city is constantly changing between the new and the old, with traces of modernity and tradition intertwined. We are like serpents, endlessly shuttling through the track of tie year after year, ever-living, free and agile. It is a journey of transformation and rebirth.
French fashion diamond high jewelry brand Messika collaborates with APAC brand
ambassador, GONG Jun, and international supermodel PAN Haowen to present an
extraordinary campaign for the Year of the Snake. Set against the backdrop of a vibrant,
dynamic metropolis, the campaign takes freedom as its narrative thread, delivering a bold and avant-garde declaration of individuality and creativity. It marks the beginning of a radiant journey toward a new chapter.
Fueled by an unwavering passion for diamonds and innovation, Messika redefines traditional boundaries with its signature moving diamond designs, offering a fresh perspective on the fusion of high jewelry and fashion. This groundbreaking approach has carved a distinctive new chapter in the world of diamonds, infusing the jewelry industry with a burst of vitality and modernity.
The collection is not only an exploration of modern aesthetics but also a profound ode to self-transcendence. It celebrates the fearless spirit of discovery and showcases dynamic elegance. The silver snake, depicted in a surreal grandeur, symbolizes movement, freedom, and boundless imagination. Much like Messika's iconic MOVE collection, it exudes vitality, fluidity, and a sense of liberation. It is also a reflection of the brand's core philosophy, representing strength, confidence, and a pioneering spirit of continuous evolution and transformation.
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Ends Sunday
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