Gucci DIY service Sydney
Gucci announces DIY service in Sydney Westfield Store
Celebrating Gucci’s philosophy of championing self-expression, a dedicated area in the Sydney Westfield Store, showcasing the DIY service from 11-15th September 2019. This project is very close to the heart of the House and enables customers to express themselves through the personalisation of selected products. The Gucci DIY programme will include identical pieces for men and women, women’s ready-to-wear and tailoring pieces.
GENDERLESS OFFERING: BOMBERS, DENIM JACKETS, LEATHER JACKETS, SWEATSHIRTS
Gucci has started to promote more casual jacket styles and Gucci DIY has embraced this with the launch of unisex bombers and denim jackets. Bomber jackets are in silk and are available in a reversible style, in models with embroidery and patches, and in different single-colour options. The denim jackets are in 14 oz. Japanese denim and come in two washes and two fits; they can be lined in either silk or shearling, and are offered with different options of patches.
The customisation available depends on the garment in question, but beyond fabrics and colours it centres on options for a wide range of motifs that can be applied. The patches and embroidery on offer are drawn from Gucci’s lexicon of symbols and include kingsnakes, flowers and bees. These can appear discretely on the cuff or collar of a shirt, or as a large patch on the back of a tailored or denim jacket. A large monogram patch can be applied to bomber, denim and leather jackets, as well as sweatshirts.
Gucci DIY’s programme also includes exclusive women’s made to order pieces designed to be customized with initial patches. Leather jackets–a biker and bomber style–are also available as made-to-measure items and customers can lengthen or shorten the sleeves and jacket length. These leather statement pieces feature metal studs, rhinestones and multi-coloured hand-painted flowers, and can have a letter applied as a patch in gold thread on the chest (the bomber), or in red or gold thread on the left arm (the biker). Another biker jacket style, in black and white shiny, grainy leather, with hand painted dogs and multi-coloured rhinestones, is lined with a printed floral pattern on a cotton-linen fabric. This style reveals a large letter in either white or red thread, adorned with flowers, on its left arm.
Chunky cardigans with intarsia floral designs can have letters adorned with flowers hand-embroidered onto the garment. Lined, belted robes in either washed silk-satin or matt marocain, with all-over multi-coloured floral embroidery and contrast white piping, also feature a letter with floral decoration as a hand-embroidered addition on the centre back (the silk-satin model) or the breast pocket (the marocain). A letter with floral decoration can be hand-embroidered onto the breast pocket of a wool-mohair tailored jacket with matching flared trousers. A black and white tweed jacket with blue and red grosgrain trim and gold tiger head buttons, and matching skirt, is designed to feature a patch on its breast pocket made up of two small letters and a small bow—all embroidered with pearls and applied by hand.
A light tweed cardigan and matching skirt in hibiscus red or gardenia, with a blue-red-blue grosgrain House Web detail, can have a large letter in dark blue thread hand appliquéd to its upper left side. And finally, an ivory-base silver-sequinned tweed jacket with tiger-head buttons and black velvet edges and details, with a matching skirt, is adorned with a single letter patch in black micro sequins that can be hand-applied to the upper left side, above the pocket.
ABCDEFGUCCI OPHIDIA TOTES AND SMALL LEATHER GOODS
The latest additions to Gucci DIY are the Ophidia continental pouch, zip-around wallet and card case. These small leather goods join the Ophidia tote bag, which is already available for customisation using Gucci ABCDEFGUCCI embroidery. The Gucci DIY alphabet comes in a distinctive, specially-drawn, contemporary rounded font, and customers are able to choose letters from this. Once selected, the letters can be applied to the Ophidia styles. There is a range of letters in leather, crocodile, python or felt with crystal studs, all of which can be appliquéd onto the Ophidia styles.
All Gucci ABCDEFGUCCI pieces come in special decorative cream boxes with black edging. These bear the project’s playful reference to the alphabet (ABCDEFGUCCI) in gold text on a cream background, along with the interlocking GG motif, also in gold, and the House Web stripe in green-red-green.