adidas: a statement collection curated for you
Adidas performance - strategic direction to be the first co-created women’s sports brand with the launch of a statement collection inspired by stella mccartney.
The collection is a result of the ongoing collaboration with our global creator network who have shared insights around what they need to perform their best for their fitness-fuelled lifestyle. It’s that same versatile lifestyle that embodies the consumer we want to connect with and in turn inspires them to create through sport every day. From sunrise yoga to happy hour hiit and the moments in between, the statement collection offers the key franchise pieces they need to stand out.
We invite women around the world to join us in co-creating the future of sport and celebrate the versatility that their lifestyle and the adidas statement collection represents.