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Coastal grandmother: Your guide to embracing the TikTok trend

The latest TikTok trend is a nod to the classic and effortlessly chic aesthetic of a coastal grandmother. Think Diane Keaton in Something’s Gotta Give, or Meryl Streep in Mamma Mia! And although the trend was born out of an appreciation for these kinds of characters, anyone at any age can embrace the lifestyle, which is welcome news for people in their 20s keen to live their best coastal grandma life.

What is a coastal grandmother?

TikToker Lex Nicoleta (@lexnicoleta) coined the term in March, explaining “If you love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cosy interiors and more, there is a good chance you might be a ‘coastal grandmother’.”

Get the look

The style of a coastal grandma is cosy, tonal, flowy and versatile. A staple of the look is a button-down shirt, and Lex Nicoleta is adamant that one “can never have too many button-downs”. Woven hats and an endless supply of white or neutral linen, chunky knits (tied around the shoulders where possible) and ¾ pants complete the look.

Coastal home

The dream setting for a coastal grandmother is undoubtedly an open plan house in the Hamptons, with views of the waves rolling in from the balcony. However, with a few key pieces, it’s easy to create the feeling of a coastal home. You'll be swanning around in linen, arranging freshly-cut blooms and checking on your chicken pie in no time.

A whole vibe

Worth noting is that ‘coastal grandmother’ encapsulates a lifestyle and is not just confined to the wardrobe and home décor. No matter your age, being a coastal grandma is all about slowing down the pace and enjoying life’s simple joys, whether it’s taking the time to read, cook, or potter around the garden. The trend has even inspired a Spotify playlist, loaded with Etta James and Elton John. Coastal grandma really is a trend we can all get behind.

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